Saranac Brewery
Project Overview
Saranac Brewery, a fourth-generation, family-owned craft brewing company, sought to preserve its rich heritage while embracing a bold, retro-inspired creative direction to match its award-winning craft beers. Tasked with designing a complete line of brews and soft drinks, I led the project from conception to execution—developing custom type illustrations, sketching initial concepts, and refining the final designs to maintain an authentic, vintage aesthetic. Beyond design, I art-directed photo shoots for package marketing, ensuring the visuals aligned with the brewery's storied legacy. Additionally, I managed all aspects of printing and production schedules, guaranteeing seamless execution and timely delivery. The result was a cohesive, nostalgic, and eye-catching brand presence that honored Saranac Brewery’s tradition while standing out in the competitive craft beverage market.
Final Outcome
The new packaging design successfully positioned Saranac Brewery’s craft beer at the forefront of the industry, reinforcing its reputation as an award-winning brew. The bold, retro-inspired aesthetic not only honored the brewery’s legacy but also captivated a new generation of craft beer enthusiasts. The launch was supported by a dynamic Out-of-Home and social media campaign, generating widespread excitement and engagement. The brewery received rave reviews for its fresh yet nostalgic look, and within the first year, sales saw a significant increase. The revitalized branding elevated Saranac’s status in the competitive craft beer market, solidifying its place as a leader in the industry while staying true to its four-generation heritage.