Chevrolet
Project Overview
This campaign focuses on branding Chevrolet's new model-year EV lineup, creating a compelling narrative that highlights innovation, sustainability, and forward-thinking design. With national placements across digital, print, and broadcast channels, the goal is to drive excitement and funnel audiences to the Chevrolet website, where they can explore model details, specifications, and local inventory. Additionally, the campaign spotlights the new 2.7L Turbo Max engine, emphasizing its fuel efficiency, power, and high torque—positioning Chevrolet as a leader in both electric and traditional automotive innovation.
Determined to reclaim her independence, Stefanie began her journey to “Find New Roads” in February 2019 when she partnered with The North Country Chevy Dealers—a group of 15 Chevrolet Dealerships across Vermont, New Hampshire, and New York. They gifted her a brand-new, fully adaptive Chevy Equinox, equipped with hand controls, giving her the freedom to travel once again. In 2022, their partnership continued, further empowering her mission. www.stefsdrive.com
Amid industry shifts and a growing need for skilled service technicians, I tackled the challenge of attracting talent to The North Country Chevy Dealers. To highlight the benefits of joining the Chevy brand in Northern New York, Vermont, and New Hampshire, I captured authentic stories from technicians across 14 dealerships—ranging from newcomers to seasoned pros. The campaign centered around www.chevytechs.com, leveraging social platforms to drive engagement and applications, successfully connecting skilled professionals with rewarding opportunities.
Final Outcome
The campaign was a resounding success, driving a significant increase in website traffic and engaging potential customers with captivating branding and targeted messaging. This surge in visitors translated into numerous test drives and high-quality leads, ultimately contributing to vehicle purchases and strengthening Chevrolet's position in the competitive EV market.
As Stefanie’s journey was documented and filmed for social media channels like Facebook, Instagram, and YouTube, her story resonated with thousands, quickly gaining traction and inspiring a growing community. Her resilience and determination captivated audiences, leading to a surge in followers and widespread engagement. Through each post, video, and shared moment, she not only highlighted the importance of accessibility and adaptive mobility but also became a powerful advocate for spinal cord injury awareness. Her story sparked meaningful conversations, connected her with others facing similar challenges, and proved that overcoming adversity is possible with the right support and determination.
I produced 70+ films for this initiative. The results have been tremendous, and are still growing.