Project Overview
Adjusters International, a trusted advisor for businesses and property owners facing damage or business interruption, launched a targeted B2B outreach campaign to educate attorneys on how they can better assist their clients. Our team developed a suite of branded materials, including emails, social media campaigns, and educational content tailored to legal professionals. These strategic communications were distributed to selected attorneys within designated Midwest zip codes, ensuring a focused and impactful reach. By positioning Adjusters International as a knowledgeable and reliable resource, this initiative strengthened relationships within the legal community while expanding awareness of our expertise in property loss consulting and claims recovery.
This initiative, called RecycleOne Business, encouraged businesses to adopt sustainable waste management practices by offering free waste audits to assess their current recycling efforts and identify areas for improvement.
Through engaging social media content, we provided actionable tips for going green, highlighting the benefits of proper recycling, waste reduction strategies, and compliance with local regulations. The campaign’s strong call to action urged businesses to schedule their free waste audit, ensuring they had the tools and knowledge to streamline their recycling processes. By leveraging digital outreach, we successfully connected with local businesses, fostering a more sustainable and environmentally responsible community.
Coventya, a global leader in surface finishing solutions, offers comprehensive and innovative treatments that extend far beyond chemistry. To showcase their exceptional decorative and functional solutions, we designed targeted branding materials for two key industries: Luxury Fashion Packaging and Automotive.
These materials highlighted Coventya’s ability to meet and exceed the most demanding industry standards, emphasizing superior process control, cutting-edge technology, and unmatched technical expertise. The campaign reinforced Coventya’s position as a trusted partner for high-end brands and leading auto manufacturers, delivering both aesthetic excellence and performance-driven solutions.
Distributed directly to every major automotive manufacturer and luxury fashion company, these materials served as a compelling introduction to Coventya’s capabilities, driving brand awareness and fostering industry partnerships.
Final Outcome
All three social media campaigns—Oneida-Herkimer Solid Waste Authority's RecycleOne Business, Coventya's Luxury Fashion & Automotive Branding, and Adjusters International's B2B Outreach—successfully increased audience engagement, brand awareness, and online interactions.
For RecycleOne Business, the campaign led to a significant rise in social media engagement, likes, and website traffic, resulting in a higher number of businesses scheduling free waste audits and implementing greener practices.
The Coventya branding initiative resonated strongly with the luxury fashion and automotive industries, driving increased digital engagement and website visits from top-tier manufacturers and designers interested in Coventya’s superior surface finishing solutions.
Similarly, the Adjusters International B2B outreach campaign effectively connected with its target audience, increasing social media interactions and website activity, leading to a stronger network of trusted advisors assisting clients facing property damage and business interruptions.
Each campaign successfully elevated brand visibility, fostered industry connections, and drove meaningful actionswithin their respective target audiences.